Create An Ebook Question #1: What Topic Do I Choose?Start with your interests and passions, choosing your best ebook topic opportunity based on a combination of proving demand and seeing evidence of information selling into your market.
Use a combination of market research tools including keyword popularity tools such as http://inventory.overture.com to discover high demand keywords while looking for evidence of marketability through researching Amazon.com, eBay, and offline magazines using the techniques outlined in this article.
Create An Ebook Question #2: Which eBook softwareThis is definitely a case where too much choice confuses the issue. Your ebook minisite can be created by using standard HTML development software such as Coffee Cup, Dreamweaver or HotDog from Sausage.com.
Another option is to use an all-in-one, automated website builder that focuses on both design, but more important, structure your content to be attractive to the search engines. My personal favorite is XSitePro over at: http://www.highertrustmarketing.com/part/xsitepro
The best part is that you don’t need to spend a fortune these days. It is worth the effort to learn some basic html. You may not always develop your own sites, but its good to know the basics so that you can make changes and understand what is possible.
Create An Ebook Question #3 How Many Pages Should An eBook Have?While you can argue that an eBook can be any length as long as you have unique information in high demand right?Not exactly.
Problem is that we have been trained for many years to expect non-fiction books to fall within a set range of pages – typically between 150 and 300 pages. In most people’s minds, an ebook is no different in terms of expectations.
Deviate too much from your customer’s expectations and you will run into trouble. Create a 40-page ebook and you will no doubt upset a portion of your audience who expect a certain volume of content.
You can easily get around this requirement AND even increase the perceived value of your product by calling it something other than an ebook such as a special report, manual, booklet, or course. Many of these formats can reach much higher price points per page of content – a benefit of re-packaging.
Create An Ebook Question #4 How Do I Protect My Ebook Content?1. Start by putting a clear, large Copyright Statement on the 2cnd page of your ebook. This won’t deter thieves obviously – but in two of the only cases I’ve found my ebooks being pirated, both were (I’m convinced) unaware that they were not ebooks they had acquired licenses to and immediately removed them – funny story – one of them was a lawyer! Fact is, there are so many resell rights packages floating around today that people can easily mistake your product as one that they have licensed rights to resell, or even worse, re- package. So – make it clear right up front that this is NOT a resell rights product and that the material is copyright.
